Lucid Intership
LucidPix

Overview

Lucid has built up an enormous database of 3D graphical data that allows photos taken by any dual camera to be trained and matches the performance of other hardware depth systems. Lucid creates a new 3D photo generator app – LucidPix. Which can let the user create a 3D photo with their own dual camera device without other tools.

Goal

3D-photo is a new trend in graphic market, where most audience are not familiar with the product. We want to educate the user about our product and increase the download rate.

User Research

Megan and I leveraged different channels to collect the data points. Megan focused on getting input from all kinds of 3D-photo sharing groups on Facebook (new users), whereas I mostly focusing on company’s communication channel, such as Lucid’s newsletter and Lucid’s social media accounts (existing users). We combined our result together and found some overlaps in the user base.

Target Audience

Based on our research we conducted to two personas for future design

UX Design

Before we start to design, we have schedule a meeting with CEO, Design Lead and RD department to discuss what are our priorities and what is the best way to work with the RD department. We narrow it down to two tasks:
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1. How to let more people download the app
2. How to let user understand what is 3D photo?

Among these 2 tasks, we figure the first task is our top priority. The reason we make this decision is that, the more real users we have for our app, the more usage data, and real user feedback we can gather to help improve and accelerate our future decision-making, based on statistics and data analytics.

Task 1: How to let more people download the app

1.1 Sharing LucidPix to Facebook

It is hard to force someone to do something, so the best way to let the people around you to know something is “sharing”. The same can be said if we need more organic download and let more people know about the product. The best way is let our user to share their experience. In our Bate testing system, the result we receive from Andy Yang (Design Lead) is about 85% of user fail on the “share to Facebook”. We find out two main points that cause the user cannot share the 3D picture successfully
• The tutorial video for sharing to Facebook is too slow for the user, so many users doesn’t finish the tutorial and jump to next step.
• We cannot directly link to Facebook

Adjustment

Our first attempt is to break down the prolong tutorial into 3 static graphical instructions, however it doesn’t give us expected improvement, since the static pictures wasn’t able to clearly reflects the difference of normal picture sharing vs. 3D-photo sharing, thus the customers’ 3D-photo sharing success rate hasn’t increase.

In the second attempt, we break the tutorial into three pages of shorter Gif, that user can swipe through manually. In comparison with the previous attempt, it not only shortens the time, but also leveraging motional instruction to guide user through the steps in a more natural way without making them to think a lot.

In addition, when communicate with RD department, we emphasize the importance of adding a feature that allow user to link to Facebook directly. Because of the challenges we mentioned above, that Facebook doesn’t open up their 3D-photo sharing API, user cannot share the 3D photo directly within our app. But we are able to implement the second-best solution. At the end of the tutorial, we give user an option to jump to Facebook home page, which is the starting point of the flow, so user can follow the tutorial and share their 3D photo.
According to our daily aggregated statistics, we gladly confirm that, the success rate of user sharing 3D-photo on Facebook has increase by 20%

1.2 Sharing LucidPix to different platforms

We got many feedback from users that they want to be able to share on other social platforms not just Facebook. This is a challenge for us, because right now only Facebook can support viewing 3D effect. When viewing the 3D photos, we need to flutter our phone to view the 3D depth effect. Since other platforms cannot support 3D effect, how could we help users share to different platforms?

Adjustment

From the company’s perspective, we still prefer our user to share on Facebook because it supports 3D viewing. So, we communicate with Han Jin (CEO), and explained that we can put other platforms into a lower layer, that user can see by clicking on “more options”. This way, it also helps to separate the sharing flow with Facebook, because the sharing flow is different.

For other platforms, we helped our user to generate a short video that they can post to any platforms. The video captures and demonstrates how the 3D effect looks like when user flutter their phone.

After we launch this feature, statistics show that 20% of the 3D photo sharing are through Instagram.

1.3 Download Rate

Through the release of new sharing flow, LucidPix download rate has increased tremendously